Christmas is often referred to as a time when dreams can come true, but I doubt many would have expected they would have had the chance to fulfill a childhood fantasy in quite the style Renault Employees have this Christmas. For most of us scalextric is a perfect nostalgia, taking us back to a time...
Christmas is often referred to as a time when dreams can come true, but I doubt many would have expected they would have had the chance to fulfill a childhood fantasy in quite the style Renault Employees have this Christmas. For most of us scalextric is a perfect nostalgia, taking us back to a time when we would happily sit and watch as these tiny plastic cars raced around the poorly assembled circuit, taking corners far too fast and inevitably flying off into the ever present skirting board nearby. So for Renault engineers and their marketing team it must have seemed like Christmas came early when they decided to turn the streets of one of the busiest capitals in the world into a life size Scalextric track. Coming in at 1.9 miles long the Scalextric track was designed by the Renault team as a marketing ploy to demonstrate their new range of electric cars which will kick off this year with the Renault Zoe. With the French Manufacturer citing recent research from Accenture showing that only 32% of people have enough knowledge or awareness about electric cars to buy them, they will have been keen to increase awareness and perception of electric cars following heavy investment from Renault in the industry The stunt featured two of Renaults new 100% electric Zoe cars and featured "competition winners" operating the iconic Scalextric controls from a helicopter flying above, giving the traditional Birds Eye view afforded from the iconic racing game. With the Fomula E series coming to London's streets in association with the FIA during 2015, Renault has potentially helped to reignite the long standing calls for a Formula 1 street race in the British capital. (You can see the video below) What about tyres for electric vehicles? Michelin has so far been the tyre manufacturer of choice for electric vehicles from Renault and has gone as far as desigining and manufacturing a specific tyre for the Electric range. Available in 15",16",17" rims, the Michelin Energy E-v has been designed exclusively for use on electric vehicles with some of the lowest rolling resistance possible, delivering up to 6% more miles. With incredible wet braking performance and low noise emissions the Michelin Energy E-V is the perfect compliment to any electric car. You can see the range of Michelin tyres available at Tyres.Online. 