Korean tyre manufacturer Hankook recently invited a whole host of tyre industry professionals and journalists to Spain in order to showcase some of it's latest technological advances and highlight some of it's recent successes. 2013 proved to be Hankook's year, scoring what the company's European pu...
Korean tyre manufacturer Hankook recently invited a whole host of tyre industry professionals and journalists to Spain in order to showcase some of it's latest technological advances and highlight some of it's recent successes. 2013 proved to be Hankook's year, scoring what the company's European public relations director called a "milestone in our company's history" with the news that the Ventus Prime 2 has been approved by Mercedes for use as original equipment on the new S Class. Initially covering the 245/55 R17, there has been a recent flurry of original equipment scores for Hankook inn the premium end of the market. With the Ventus S1 Evo2 being given the nod by BMW for use on their prestigious 5 series, and a further approval from Mercedes for use on the E Class (Size 225/50 R17) early this year, it seems like 2014 will see Hankook's success continue. A further accolade that Hankook have been keen to highlight is the selection from BMW of the Ventus S1 Evo2 SUV as use as OE on the new X5; particularly poignant considering this was the Korean manufacturers first SUV homologation. With such impressive credentials and more seemingly on the way, Hankook will now garner further respect among those in the after market and should find positioning themselves as a more premium brand a much easier task in the future. 2013 also saw nearly $2billion dollars of investment in new factories and production facilities across, North America, Indonesia and China along with significant investment in it's European plant in Hungary. All this sends out a strong message from Hankook who are clearly aiming to shake their mid range tyre image and cement their position as a leading manufacturer of premium performance tyres. With this Ultra high performance range scoring so many original equipment approvals the company will hope that it's latest range, currently under development and closely guarded secret will help to maintain the momentum and success. Tyres.Online has a wide range of Hankook tyres in stock across a range of sizes and can often cater for a wider range than is listed on the site. If you're interested in the Ventus series from Hankook, whether it's the S1 Evo2, the S1 Evo2 SUV or any other tyres from the Korean Manufacturer, call Tyres.Online today on: and someone will be happy to help.