General Tire

General Tyre is an American tyre brand founded in 1915, now owned by Continental AG and renowned for producing rugged, high-performance tyres that excel in challenging conditions and demanding applications. The brand has a strong heritage in off-road and all-terrain tyre development, creating products that deliver exceptional traction, durability, and reliability for lorries, SUVs, and passenger vehicles. General Tyre produces premium tyres featuring advanced technologies like DuraGen technology for enhanced durability, Comfort Balance technology for improved ride quality, and specialised tread compounds that provide superior performance on various surfaces. The brand is trusted by outdoor enthusiasts, commercial operators, and everyday drivers who need tyres that can handle tough conditions whilst delivering consistent performance, safety, and longevity in both on-road and off-road environments.