Imperial

<p>Imperial Tyres represents the culmination of Belgian excellence in tyre distribution and brand development, operating as a distinctive private label brand under the stewardship of Deldo Autobanden N.V., one of Europe's largest and most influential tyre wholesaling enterprises. Established in 2011, Imperial emerged as part of Deldo's strategic expansion into private brand development, capitalising on over three decades of accumulated expertise in international tyre distribution and market intelligence that Deldo had developed since beginning its global tyre operations in 1988.</p><p>The parent company Deldo itself represents a remarkable entrepreneurial success story, founded in October 1973 by visionary businessman Jos Delcroix who recognised the potential for specialised tyre distribution in the rapidly expanding European automotive market. Over five decades, Deldo has evolved from a modest Belgian operation into a continental powerhouse, establishing itself as one of the largest tyre wholesaling businesses of its kind throughout Europe. This extensive experience and market knowledge provided the perfect foundation for developing successful private label brands that could compete effectively with established international manufacturers.</p><p>Imperial occupies a prominent position within Deldo's comprehensive brand portfolio, which encompasses six distinct private labels: Atlas, Fortuna, Imperial, Minerva, Tristar, and Superia. Among these brands, Imperial and Minerva have emerged as the volume leaders, demonstrating exceptional market acceptance and customer loyalty across diverse European markets. This success reflects Imperial's strategic positioning as a premium private label offering that combines competitive pricing with reliable performance characteristics that meet the demanding requirements of European drivers.</p><p>Manufacturing operations for Imperial tyres utilise a sophisticated dual-facility approach, with production taking place in state-of-the-art manufacturing centres located in both Europe and Southern China. This strategic geographic diversification ensures optimal supply chain flexibility whilst maintaining consistent quality standards across all production locations. The combination of European technical oversight and Asian manufacturing efficiency enables Imperial to deliver competitive pricing without compromising on the quality and performance standards expected by European customers.</p><p>Today, Imperial operates with a truly global perspective, describing itself as "a Belgian brand with a global footprint" that serves international markets through Deldo's extensive distribution network. The brand's success demonstrates how specialised European tyre wholesalers can successfully develop private label offerings that compete effectively with established multinational manufacturers. Imperial's achievement reflects both the sophistication of modern tyre distribution networks and the potential for entrepreneurial European companies to create distinctive brands that serve specific market segments whilst maintaining the flexibility and customer focus that characterises successful wholesale operations in the competitive European automotive aftermarket.</p>