Radar

<p>Radar Tyres represents the innovative spirit of modern Singapore-based tyre manufacturing, operating as the flagship brand of Omni United, a pioneering company founded by visionary entrepreneur GS Sareen in 2003. Established during Singapore's emergence as a major Southeast Asian business and manufacturing hub, Omni United quickly distinguished itself as a forward-thinking tyre designer, manufacturer, and global distributor with ambitious plans to revolutionise the traditional tyre industry through innovative design and sustainable manufacturing practices.</p><p>The Radar brand itself was launched in 2006, just three years after Omni United's establishment, representing the company's commitment to creating distinctive tyre solutions that combine performance, reliability, and environmental responsibility. During its first three years of operation, the company achieved remarkable growth rates that earned recognition from the Economic Development Board of Singapore as one of the fastest-growing companies in the city-state, testament to the effectiveness of its business model and market positioning strategies.</p><p>Radar achieved a historic milestone in 2013 when it became the world's first carbon-neutral tyre brand, demonstrating unprecedented commitment to environmental sustainability in an industry traditionally associated with significant carbon footprints. This groundbreaking achievement required comprehensive lifecycle analysis and offset programmes that established new benchmarks for environmental responsibility in tyre manufacturing, positioning Radar as a pioneer in sustainable automotive products and appealing to environmentally conscious consumers worldwide.</p><p>The company's social responsibility initiatives extend beyond environmental concerns through its partnership with the Breast Cancer Research Foundation (BCRF), which began in 2011 and represents one of the most significant corporate-charitable collaborations in the tyre industry. This ongoing partnership demonstrates Radar's commitment to contributing positively to society whilst building brand recognition and customer loyalty through meaningful social engagement that resonates with consumers who value corporate responsibility.</p><p>Today, Omni United operates as a truly global enterprise, distributing more than five million units of passenger and light truck tyres annually across 50 countries through its comprehensive brand portfolio, which includes Radar, Patriot, American Tourer, and Tecnica. Based in Singapore with worldwide manufacturing capabilities, the company continues to expand its international presence whilst maintaining its founding principles of innovation, sustainability, and social responsibility. Radar's success exemplifies how modern Asian tyre manufacturers can successfully challenge established international brands through strategic differentiation, environmental leadership, and commitment to both performance and social values that appeal to contemporary global consumers.</p>