Sava

<p>Sava represents one of Slovenia's most distinguished industrial legacies, with tyre manufacturing heritage dating back to 1920 when production first commenced through the original "Atlanta" company in Kranj, Slovenia. This early beginning positioned Sava among the pioneering tyre manufacturers in the former Yugoslavia, establishing a foundation of technical expertise and manufacturing capabilities that would endure through nearly a century of political and economic transformation in Central Europe. The brand's longevity and adaptability reflect both Slovenia's strategic position in European automotive supply chains and the enduring quality of Alpine engineering traditions.</p><p>Throughout its extensive history, Sava has strategically partnered with some of Europe's most prestigious tyre manufacturers, including collaborations with Semperit and Continental, which provided valuable technological transfer and market access during critical developmental periods. These partnerships enabled Sava to develop advanced manufacturing capabilities whilst maintaining its distinctive Slovenian identity and commitment to affordable, reliable tyre solutions for everyday European driving conditions. The company's careful selection of strategic partners demonstrates sophisticated business acumen and commitment to continuous technological advancement.</p><p>The modern era for Sava began with significant transformation in 1997 when Goodyear acquired majority ownership, followed by the formal establishment of "Sava Tyres d.o.o." in 1998. This acquisition brought Sava into one of the world's largest tyre manufacturing groups whilst preserving the brand's European heritage and market positioning. In 2011, the company underwent further organisational changes, becoming part of Goodyear Dunlop Sava Tires, which consolidated multiple European brands under unified management whilst maintaining distinct brand identities.</p><p>Located in the picturesque Alpine city of Kranj, Slovenia, Sava's manufacturing operations employ over 1,400 skilled professionals who combine traditional European craftsmanship with modern Goodyear technology and quality management systems. This unique combination enables Sava to offer "tyres designed in Europe, powered by Goodyear technology" that deliver exceptional value propositions for cost-conscious consumers who refuse to compromise on safety and reliability. The Kranj facility serves as a crucial component in Goodyear's European manufacturing network whilst maintaining strong connections to local communities and Slovenian industrial traditions.</p><p>For more than 85 years, the Sava brand has earned recognition across Europe for manufacturing affordable and durable tyres specifically engineered for everyday driving conditions. Today, Sava continues this heritage by offering comprehensive tyre solutions that combine European design sensibilities with Goodyear's global technological resources and quality standards. The brand's success demonstrates how traditional Central European manufacturers can thrive under international ownership whilst preserving their distinctive market positioning and commitment to delivering reliable, reasonably priced tyre solutions that serve the practical needs of European motorists across diverse driving conditions and vehicle applications.</p>